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Innovation Adoption Factors


This 34 question survey should take about 15 minutes to complete. For each multiple-choice question, a statement is given. After reading the statement, select the response that most accurately describes the truth of the statement.

Every response is important!

So please complete EVERY question to ensure the validity of the survey results. If you are uncertain of your answer, please make the best selection you can based on the statement provided and answer the question anyway. Please do not share your responses with any other survey participants.

"Innovation" is defined for this research by this definition from Wikipedia,

"The term innovation means a new way of doing something. It may refer to incremental, radical, and revolutionary changes in thinking, products, processes, or organizations. A distinction is typically made between Invention, an idea made manifest, and innovation, ideas applied successfully. (Mckeown 2008) In many fields, something new must be substantially different to be innovative, not an insignificant change, e.g., in the arts, economics, business and government policy. In economics the change must increase value, customer value, or producer value. The goal of innovation is positive change, to make someone or something better. Innovation leading to increased productivity is the fundamental source of increasing wealth in an economy."

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